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MANAGING THE BUSINESS OF SOFTWARE

Onsite or online, get your team on the same page with a common language, a company-specific set of tools and templates, and standard methods for developing and delivering products.

It’s likely some product management team members have formal training; others don’t. Some have years of experience; some have just started. They probably have some tools they’ve used in the past and maybe some templates from a training class. How do you adapt these to your business and products?

Workshops on key product management topics. Product management spans many activities from business planning to market readiness. Under10 offers a broad set of topics including personas, pricing, positioning, problem discovery, and more. You define your agenda by choosing the set of topics that fit your top business issues.

Workshops follow the "Review, Extend, Apply" approach to learning. In our workshop modules, we'll review what the team already knows on the topic, extend their understanding with a new technique or concept, and then apply the concept to your products and markets in a working session. We encourage you to share examples based on your products and methods. Our focus is on skills development, not just information transfer, so each module delivers a document or process that’s ready for production (or at least ready for validation).

Workshops can be delivered onsite or via webcast. You can create your own delivery package by combining onsite workshops with web-based sessions plus one-on-one coaching by phone. Clients typically schedule these sessions over a period of 4 to 6 months to ensure adoption. Onsite is best for team-building; online is best for distributed teams. Pick the delivery model that works for your team.


Standard agendas

Product Organization Essentials

  • Product Team Roles
  • Customer Discovery and Market Insights
  • Markets, Segments, and Personas
  • Product Innovation and Strategy 
  • Retrospectives

Product Strategy Essentials 

  • Product Innovation and Strategy 
  • Define Your Business and Pricing Model
  • Define Your Competitive Landscape
  • Make Build, Buy, and Partnering Decisions using ASPIRE

Product Growth Essentials

  • Markets, Segments, and Personas
  • Positioning and Messaging
  • Release and Launch Planning
  • Win Loss Analysis
  • Sales Enablement

Product Planning Essentials

  • Working with Today's Development Methods
  • Product Stories and Personas
  • Product Roadmapping and Prioritization
  • Release and Launch Planning
  • Retrospectives

Create your own agenda

Choose from over 20 modules to define an agenda aligned with your priorities:

We leverage our experience with hundreds of companies to meet the unique needs of your business.

What's next?

Get started creating a world-class, business-oriented product team with Under10.