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MANAGING THE BUSINESS OF SOFTWARE

Writings by Hannah Nava

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Hannah Nava loves writing about any topic, and design and manufacturing is no exception. She currently writes on behalf of the design and manufacturing gurus at Pivot International . When not marrying words, Hannah enjoys reading science fiction, fantasy, and dystopian works; sipping margaritas (always frozen); and trying to make the world a happier place. Tweet her @hannahmnava or connect with her on LinkedIn .

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Blog: 5 Steps to an Effective Product Development Strategy

Idea to market

Great ideas—which turn into great products—seek to fill a void that the target market has—and may not be not aware they have. Ideally, your idea will revolutionize their life, from changing the way they communicate to how they conduct their business. Consider these five steps from idea to launch for your new product initiatives.

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