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MANAGING THE BUSINESS OF SOFTWARE

Writings by Susanna James

Susanna james

Susanna is a content marketer at Kayako, the customer service software provider. Her expertise lie in helping tech companies reach bigger audiences through awesome content. You can find Susanna over at the Kayako blog where you can get the latest tips and insight on delivering great customer support. Follow Susanna on Twitter at @susannaja.

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Blog: Support: the product manager’s secret weapon

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 For many product managers, the main channel to customers is through the sales team. Sales teams know which features sales are won on and which they’re lost on. Sales knows what features prospects are asking for and can place a direct monetary value on implementing such a feature request. But sales people listen to sell; they don’t always listen to learn.

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