We deliver highly relevant sessions for a technology-oriented audience by combining industry best practices and real-world examples. Up-to-date stories and methods plus interactive breakouts ensure results extend beyond the event.

• Best practices in managing products
• Buyers don't use; users don't buy—a look at market personas 
• Does Agile break product management?
• Services as products; product as services
• Look beyond the product in product management
• and more...

Together we can craft a great session tailored to your meeting outcomes.

Purple Squirrels and Other Lies

Steve Johnson explains the confusion of titles and roles found in most organizations. Whether you’re scaling your startup or optimizing an existing business, six types of expertise are necessary for a well-rounded product team. 

From Business of Software, Boston, 2016.

Look Beyond the Product

Steve Johnson explains the aspects of planning beyond just the product including promotion, selling, and support, as well as defining and reviewing your market and business goals.

From Business of Software, Boston, 2014.

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Get more information on how we can facilitate your team meeting.