Product Managers get pulled in different directions during product planning, forcing them to make business decisions based on emotions and politics. As a result, product plans and roadmaps are made on a shifting foundation instead of being driven by data.
Steve Johnson is joined by Keith Fenech from V.i. Labs to discuss how product managers can leverage application usage data to make business-focused decisions that drive better products and customer experiences.
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com