Webinar: Getting Customer Insights to Drive Your Decisions
Getting Customer Insights to Drive Your Decisions
Nature has given to men one tongue, but two ears, that we may hear from others twice as much as we speak.Epictetus.
The key to understanding your client’s “jobs to be done” is first-hand knowledge of the market and its problems, yet many product managers claim to be too busy to visit customers.
In this session, Debbie Pierce from Nitromojo and Steve Johnson from Under10 Playbook discussed why product managers must visit customers (and potential customers) and why this critical activity cannot be done by sales people.
Want more on customer interviewing?
Get the (free) ebook, Customer Interviews: A Field Guide from Under10.
From Nitromojo, check out "10 Things Your Customers Want To Tell You (If Only You Would Ask)" (free with registration).
Watch the recorded session
About the Session Leaders
Steve Johnson will be joined by Debbie Pierce of Nitromojo.
About Debbie Pierce
Debbie Pierce is a sales and marketing expert who helps companies grow through strategic market and product development, integrated marketing and new business development campaigns, sales and marketing process improvement and customer/channel relationship management. Prior to NitroMojo, she owned a B2B marketing agency and continues to help companies thrive through the development of strong End Customer relationships and exceptional new products. Learn more at www.nitromojo.com
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com