Free webinar: Problem and Product Managers
Maybe We Should Be Problem Managers Instead
Three things keep company leaders awake at night: 1) Can we sell more of what we built? 2) Can we build what we’ve planned? And 3) Are we planning the right things? Rather than departmental issues, these are product strategy issues.
Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.
The missing element in many prioritization schemes is the impact of a new product or feature on customers. Does it solve their problem? Will it add complexity?
In this session, you’ll learn:
- The three roles of product management
- Qualitative vs Quantitative: which to choose?
- A quick method for prioritizing for customer and business value
- Why product managers should obsess on problems, not solutions
Recorded Webinar
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com