Business of Software, September 2016
In recent years, title inflation has exploded. We’ve seen new definitions for old titles and many new titles have been created. In product management, we’ve got product managers, product marketing managers, product owners, program managers, product strategists, product line managers, portfolio managers, and more. The more prescriptive your requirements, the less likely you are going to find the perfect person. The same applies across every function in an organization.
Steve explains why you should reconsider the areas of expertise needed to build a successful team. Identify contributors with a more limited skill set, but with specific strengths. Adapting processes to the strengths of your team can be a better approach to scaling a startup or optimizing an existing business. Six types of expertise are necessary for a well-rounded product team and they are rarely found in a single person.
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com