Webinar: The 3 Roles of Product Management
Welcome to product management—whatever that is.
Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it a planning role or a support role? Often, the role is defined largely by others. Many in product roles are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness.
Highlights
- A better metaphor for product manager
- Is the product manager a "mini-CEO"?
- A simple tool to determine which activities are product management
In this session, we examined many product activities and artifacts for product strategy, planning, and growth, and introduced a simple tool that you can use in your organization to clarify the roles of product management and others.
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com