Create Your Own Product Adventure
This excerpt from the book Turn Ideas Into Products introduces the key steps in a modern product life cycle process. Most product management and development methods take a “step 1, 2, 3” approach as if you’re starting from nothing. They assume you don’t already have a product in some phase of its life cycle. However, the reality is this: most of us don’t start from the beginning. We usually start somewhere in the middle.
Product leaders are often called on to jump in midstream. Explore two product journeys in this quick read.
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com