ASPIRE to your Capabilities
So you’ve got an idea for a company or a product. Most often, the first step is to estimate the costs and revenues to see if you can deliver it profitably. But before you start running the financials, ask yourself, “Is this product a good fit for my organization?”
Whether you’re just starting out or have an established brand, every team has capabilities to be leveraged with new products. Yet it’s often hard to pinpoint your core capabilities, particularly when applied to a new product idea.
ASPIRE is a quick way to assess the product opportunity against your organizational strengths. Download the ebook today.
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com