You Have 8 Seconds
I can't recall where I found this—I thought it was in yesterday's email digests but now I can't find it. Happily, the graphic sources Nathan Bernard of The Next Web who shares this insight about attention spans.
Our attention span is now shorter than a goldfish.
A goldfish.
That makes it even more important to be succinct and direct in your customer communications—beginning with your product positioning and value propositions.
Combine skimming instead of reading with short attention span, your writing must be pithy and to the point.
As Strunk and White wrote in The Elements of Style: "Rule 17. Omit needless words! Omit needless words! Omit needless words!"
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com