Well played, Netflix!
An excellent example of Newsjacking from Netflix.
Sanofi, which makes Ambien, weighed in with this:
Newsjacking is the technique of leveraging a real-time situation to make a relevant product claim.
And, in this case, it's funny too.
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com