Video: Products Solve Problems
At Under10, we make a big deal about personas and problems. We’re always asking, “What problem does this solve and for whom?”
I'm told that short-form video content is the future. Here's video from Under10 Playbook that explains the importance of problems.
Don’t ask customers what features they need; understand what problems your customers (and potential customers) experience so your team can design a brilliant solution.
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com