User Personas in Product Management
User Personas can help product people really define who they're building their product for. Instead of thinking of your customer as a demographic, a user persona helps you visualize and define an actual *person*.
In this episode of the Build Launch Scale podcast, Steve Johnson explains how we can best create and leverage user personas when building products.
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com