Paying for Quality Content
Frederic Filloux believes "Quality news shifts to a paid-for model. And that’s good thing." He writes,
Several forces are pushing value-added news toward subscription-based models. Seizing the opportunity will require major changes—such as developing a strong customer culture. A long way to go.
and
This applies to genuine value-added/original news produced by newsrooms, not to ersatz, largely recycled, superficial commodity information. Big difference.
What that means for news services is they must dramatically increase the quality of both content and customer support.
But what does that mean for technology purchases?
In a world with so many cheap or free options, and so many "good enough" solutions, customers seem willing to pay for better choices. Choices that are focused on their specific needs; that is, software that meets 100% of something rather than 80% of everything. A better webcam with a better app. A better software tool with better reporting and better tutorials.
By focusing on the needs of specific personas, you can increase the "stickiness" of your product, and increase revenues too.
How does this shift from free to paid affect your product and business?
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com