6 Areas of Expertise for Effective Product Managers
When I do my job right, there’s no sign of it. Disasters just fail to occur.Herman Wouk
I was interviewed by Chad McAllister, host of The Everyday Innovator podcast, on the six types of expertise in product management.
Chad writes,
Product managers and product teams have the challenge of creating market-winning products — those are products that customers love and that create value for customers and the organization. Some product managers are not as effective as they could be, or they have actually become less effective over time. According to my guest, an effective product manager has six types of expertise.
Listen in as we talk about expertise and the search for "purple squirrels.".
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com