For the business of product management, one area that typically gets short shrift is the creation, measurement and review of product metrics.
MANAGING THE BUSINESS OF SOFTWARE
Calvin Marshall has held leadership positions within start-ups as well as Fortune 500 companies, launching innovative products, generating measurable growth, increasing market share and creating profit driven promotions. He has honed a customer-centric approach to marketing using classic 4P thinking as the basis for strategy. Whether developing new products, assessing customer needs or creating promotional activities to generate buzz, his demonstrated leadership is in planning, executing and driving results.
For the business of product management, one area that typically gets short shrift is the creation, measurement and review of product metrics.