THE BUSINESS OF MANAGING PRODUCTS
By Steve Johnson
So you’ve got an idea for a company or a product. Most often, the first step is to estimate the costs and revenues to see if you can deliver it profitably. But before you start running the financials, ask yourself, “Is this product a good fit for my organization?”
Whether you’re just starting out or have an established brand, every team has capabilities to be leveraged with new products. Yet it’s often hard to pinpoint your core capabilities, particularly when applied to a new product idea.
ASPIRE is a quick way to assess the product opportunity against your organizational strengths.
Read more in ASPIRE to your Capabilities.